The Militarization of the Civilian Firearms Market

In doing some research into market trends in the firearms industry, I stumbled upon a little gem.  It is a 2011 study by the Violence Policy Center, about the rising interest in military-style firearms and gear, and how manufacturers and the 'Gun Lobby' have capitalized on the movement to increase sales and spread that gosh darn pro-gun propaganda (sarcasm level cranked to 11)

These Benelli shotgun ads from 2010 share a common concept: to instill confidence in the potential consumer, to either harvest waterfowl with high proficiency or to provide unmatched defense capability with a battle-tested shotgun design.  To the author of the study, they are both intimidating, and are accused of igniting growth in the “militia”movement.

These Benelli shotgun ads from 2010 share a common concept: to instill confidence in the potential consumer, to either harvest waterfowl with high proficiency or to provide unmatched defense capability with a battle-tested shotgun design.  To the author of the study, they are both intimidating, and are accused of igniting growth in the “militia”movement.

Theres two sides to every coin, and naturally there are people who disagree with every political stance.  I just found the bias of the study comically naive with subtle notes of paranoia.